For the cruise ship designer, the client’s brand requirements provide the basis for the ship’s overall identity and offer the guiding principles for guest satisfaction.
It is essential that the client’s brand objectives remain paramount throughout any build or refurbishment project, as the designer liaises with multiple stakeholders: naval architects; owner’s technical staff; shipyards; materials vendors; craftsmen; art installation specialists and artists themselves; class inspectors; and other subcontractors.
Beyond its acknowledged design originality, maintaining this clarity of purpose has become one of the hallmarks of the YSA Design success story.
